Find the Perfect Logo Style
for Your Brand
Each type of logo has its strengths - choosing the right one depends on your brand’s personality, industry, and target audience!
Wordmark
What it is:
A clean, text-based logo using a unique font
Best for:
Brands with a short, distinct name (e.g., Google)
Use when:
You want strong brand name recognition
You don’t need an icon or symbol to represent your business
Monogram
What it is:
Initials or an abbreviation in a stylized font (e.g., Coco Chanel)
Best for:
Companies with long names that need a sleek, minimal look
Use when:
Your full company name is too lengthy
You want an elegant, corporate feel
Brand Icon
What it is:
A simple, recognizable symbol (e.g., Olympics)
Best for:
Established brands with strong recognition
Use when:
You want a visual symbol that stands alone
You have a global audience that may not speak your language
Abstract
What it is:
A unique geometric or artistic shape that represents your brand (e.g., BP garage)
Best for:
Modern, innovative brands looking for a distinctive identity
Use when:
You want a logo that’s symbolic rather than literal
You want to evoke emotions or concepts rather than a specific image
Mascot
What it is:
A character that represents your brand (e.g., KFC’s Colonel Sanders)
Best for:
Family-friendly, fun, or casual brands
Use when:
You want to create a friendly brand identity
Your business caters to children, families, or a playful audience
Combination
What it is:
A mix of a wordmark and a symbol (e.g., Burger King)
Best for:
Brands that want fexibility between text and symbol use
Use when:
You want both text and imagery for brand recognition
You need a versatile logo for various placements
Emblem
What it is:
A badge-like design where text is enclosed within a symbol (e.g., Harley-Davidson)
Best for:
Traditional or heritage brands, institutions, and sports teams
Use when:
You want a logo with a sense of authority and legacy
You prefer a design for uniforms, merchandise, or official documents
